Epic store4/7/2023 These games have a combined base retail price of nearly 100 dollars. These included the full Deponia collection, Ken Follett's The Pillars of the Earth, and The First Tree. In the last week, 3 games became free on the Epic Games Store in one go. In a tweet responding to news about the cost of competing with Steam, Tim Sweeney revealed how many free titles were released on the Epic Games Store: over 103. With over 745 million free Epic Games store titles claimed since 2018, the store certainly may have the audience. In spite of this imposing loss, Epic remains adamant that the 12% revenue share that the company gets from developers will be enough to support that, as it predicts that the store is likely to be profitable by 2023. However, for that loss to be nearly half a billion dollars would spook an awful lot of companies. It is not unusual for a company to have an initiative operating at a loss. A large majority of this comes from the combination of buying game exclusivity and making many of its premium titles free for users. If current projections are accurate, Epic stands to lose another $139 million throughout 2021. This comes from around $181 million of losses in 2019, and a further $273 million in 2020. Epic Games lost over $450 million in the last two and a half years. In the anti-trust lawsuit between Epic Games and Apple, Epic filed a few court documents that put how much money it was losing into perspective. Well, the answer is in the hundreds of millions. A storefront being a loss-leader is nothing new, and it is entirely necessary for the Epic Games Store right now. Ultimately, not having a competitive audience is more problematic for the store than anything else. So, with its many investors, the Epic Games Store can risk money on exclusive games and free titles as long as it causes some egress into the marketplace as a PC storefront. In general, the store has to fight an uphill battle against Steam, which is currently the market leader in PC game stores. RELATED: Epic Games Store Free Game Wish List This is the case with the coming week's two free titles, including 2020 classic Alien: Isolation. Further to that, the ability to add free triple-A games to the store can attract impassioned players, ones more likely to buy something in the Epic Games Store. Having a weekly reward for loading up the store app massively increases the likelihood of repeat customers. In return, the Store attracts a ton of returning customers who are likely to spend a lot of time in the app. In short: the Epic Games Store can afford to lose money.
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